Tips & Tricks to start up your mobile store

1. A mobile store has to be properly viewed and optimized for ALL mobile phones, always updated. Your customers are all the people using a mobile phone, not only the tech gurus with the latest smart phones.
2. A mobile store has to be simple and straight forward. Do not add too many products, rather change them frequently. You do not want your customers to browse heavily like on a web site instead of shopping or finding it hard to get to the check out phase;
3. A mobile store has to present unique offers, deals of the day, impulse sales. Buying via mobile is a different experience than buying on web and you want to avoid your customer to think "I like this, but I’m buying it later via web because it’s more comfortable". Think about unique promotions and last minute deals like "you buy now or you loose it forever!";
4. A mobile store has to accept different types of payments, both digital and traditional. There are people who prefer to pay with credit card and receive the items at home and others that prefer to pay cash and pick up the item in the store;
5. A mobile store has to create mobile marketing activities to push sales: imagine a real time SMS campaigns to our customers that says something like " Your favorite sunglasses, 20% off, just for the next 2 hours (or last 100 pieces), click here to buy"